Practice seo is the process of optimizing multiple types of digital content for better visibility and ranking in organic search engine results (often referred to as “organic” search). Specifically, practice seo involves implementing on-page and technical SEO practices that align with best practices set by Google.

Ultimately, Practice seo  is about ensuring that your online content has the potential to answer a query by being relevant, useful and trustworthy for users. As such, it includes a broad set of best practices and methodologies that span across many different specialty areas such as local SEO, news SEO, review SEO and more.

One of the core concepts in practice seo is identifying keywords that your target audience searches for and creating content around them. This requires in-depth keyword research and the ability to understand your target customer’s needs.

Another key concept of practice seo is conducting competitor audits to identify opportunities and work out what it will take to rank for those opportunities. This can involve anything from analyzing competitors’ on-page SEO to conducting a deeper dive into their backlink profile.

Lastly, there is off-site SEO which involves activities that can be undertaken outside of your website to impact its ranking in organic search engine results. This can include things like claiming and optimizing listings on any platforms where information about your brand or website may be found (e.g., social media pages, directory listings, wikis). Additionally, it can involve obtaining and managing reviews and ratings.