A well-thought-out TikTok for business guide can help you reach new audiences and establish stronger connections with current customers. However, like other social media platforms, you’ll need to do some hands-on research to understand what content your audience engages with best and how your competitors are approaching their campaigns.

For example, it’s a good idea to take note of how your competitors are using their profile photos and what kinds of music or sounds they include in their videos. This allows you to create content that is unique and memorable while aligning with your brand personality. In addition, it’s also a good idea to have a short and impactful bio so that TikTok users are aware of what your business is all about. This is especially important for smaller businesses that have limited space in their bios. BUXOM Cosmetics, for example, makes the most out of their 80 characters by including a short bio quote that perfectly aligns with their brand personality—”Big, Bold, and Sexy.”

Your Comprehensive Guide: Using TikTok for Business

Once you have a clear picture of your target audience, you can begin creating content to drive engagement and boost visibility. One way to do this is by paying attention to trends and taking part in popular hashtag challenges on the platform. But you can also use your own creativity and add a twist to what’s already out there. For example, Nike has used their branded effects feature to encourage fans to paint their shoes and dance in their sneakers. This has helped them create a lot of UGC that has been featured on their For You and Discover pages.